HorizonWatching

IDC Retail Insights: Predictions for 2012 for the Retail Industry

IDC has released its IDC Retail Insights' Predictions for 2012 via it’s annual predictions conference call.  This was a global predictions call and was focused broadly on all types of financial services.  There are also other calls coming up that focus on regional predictions in both Europe and Asia as well as calls specific to sub-industries within Financial Services.   

Leading this conference call was Bob Parker Group Vice President.  Other IDC Retail Insights team members on the call were

• Christine Bardwell   Research Manager
• Greg Girard   Program Director
• Leslie Hand   Research Director
• Ivano Ortis   Head – International, IDC Retail Insights

Summary

According to IDC Retail Insights, the economic indicators are strong going into 2012.  IDC believes that year to year spending growths for Retail Industry segments will range from a low of 3.9% for for Home Furnishing to a high of 5.6% for Drug Stores.  Spending will grow the fastest in the software at 5.8% year to year, while services growth will be lowest at 3.5%.  Asia Pacific is poised to grow the fastest at 4.8% while Western Europe will only row at 3.6%.

The IDC Retail Insights team also confirmed four major IT trends that are reshaping the industry:  Cloud Computing, Social Computing, Mobile Computing, and Analytics.

The Ten Predictions

The 2012 predictions list below was sourced from the conference call slides.

1. Growth Strategy. “Consumers, not products or channels, create the basis for growth strategies.”
2. New Retail IT Model. “The Omni-Channel Consumer directs a new Retail IT model for the industry – O3.” 
3. Innovative & Efficient. “Retailers will race to innovate and will operate more efficiently.”
4. Synchronicity. “Retailers will synchronize the supply chain with the clock speed of their customers.”
5. Brand Experiences. “Retailers will create great brand experiences by enabling engaged employee experiences.”
6. Customer Engagement. “Planning paradigms will begin to evolve to support genuine customer brand engagement strategies.”
7. Assortment Planning. “Continuous assortment planning (AP) orchestrated for space becomes the planning hub.”
8. Store Evolution. “The store evolves – welcome to the Omnichannel Store.”
9. Social Conversations. “Customer experience improvements that boost online conversion will go beyond the web store.”
10. Delivery Models. “eCommerce delivery models will fragment.” 

For More Information

• The full report will be posted at the IDC website sometime in the next month.
• Conference Call Replay (registration required): IDC Retail Insights Predictions 2012: Retail. Other webinars targeting EMEA and AP are also available at the IDC website
• Press Release:  IDC Retail Insights To Present Top 10 Predictions for 2012
• Community:  The IDC Retail Insights Community has blogs, videos, forums, resource library, events etc.
• IDC Retail Insights Newsletter: www.idc-ri.com/newsletter
• The IDC Retail Insights main page is at http://www.idc-ri.com
• The IDC 2012 Predictions portal is at http://www.idc.com/research/Predictions12/Main/index.jsp.  This page is being updated daily as new reports come out, webinars announced, etc.

IDC Financial Insights: Predictions for 2012 for Financial Services

IDC has released its IDC Financial Insights' Predictions for 2012.  The December 6, 2011 annual predictions conference call was marred by technical problems, but the IDC team went ahead and recorded the webinar portion.  The recording will be available on the IDC Predictions website and has been loaded to You Tube, here and is also embedded below.

This was a global predictions call and was focused broadly on all types of financial services.  There are also other calls coming up that focus on regional predictions in both Europe and Asia as well as calls specific to sub-industries within Financial Services.  

Leading this conference call was David Potterton, Vice President of Global Research.  Other IDC Financial Insights team members on the call were Jeanne Capachin, Marc DeCastro, Karen Massey, Aaron McPherson, John O'Brien, Sean O'Dowd, and Michael Versace.

Summary

The IDC Financial Insights team started off the predictions by saying there are going to be four main themes in 2012. 

1. Meeting regulatory and compliance requirements.
2. Improving the cross-channel experience
3. Improving operational cost efficiencies
4. Improving revenue generation 

The Ten Predictions

The 2012 predictions list below was sourced from the conference call slides.

1. IT Spending Growth. “Tumultuous financial markets, failing institutions, and lower profits in Europe and the U.S. will inhibit, but not eliminate, IT spending growth.”
2. Channel Mix. “Financial institutions struggle to harness the right channel mix for an optimum customer experience.” 
3. New Business Models. “Financial institutions will see the need to develop a new business model, but execution will elude the industry.”
4. Revenue Generation. “Revenue-generation continues to be a major challenge in 2012 as financial institutions explore new pricing options enabled by technology.”
5. Reliability of IT. “IT reliability becomes a major risk factor due to the age and complexity of key systems.”
6. Mobile Payments. “Financial institutions will generate less than 10% of total mobile payments.”
7. Operational Efficiency. “Financial institutions will continue to tackle operational efficiencies and will target average cost income ratios of 40%.”
8. Risk Management. “Risk management will top US$60B and 15% of total IT investments across WW financial services.”
9. Social Media. “Financial institutions will use social media to improve decision making and drive financial results.”
10. Big Data Analytics. “Over 40% of all tier 1 banking and capital market firms gear up to execute big data / analytics business and technology strategies.”

Webinar Recording via YouTube

 

For More Information

• The full report is at:  Worldwide Financial Services 2012 Top 10 Predictions: Thriving or Just Surviving? .  Other reports targeting EMEA and AP are also available at the IDC website
• Conference Call Replay (registration required): IDC Financial Insights Predictions 2012: Financial Services.  This is the global predictions call.  Other webinars targeting EMEA and AP are also available at the IDC website
• Slides: To download the conference call slides go to: http://idc-insights-community.com/posts/4a985ecf02.
• Press Release:  IDC Financial Insights To Present Top 10 Predictions for 2012
• Community:  The IDC Insights Community has blogs, videos, forums, resource library, events etc.
• IDC Financial Insights Newsletter: www.idc-fi.com/newsletter
• The IDC Financial Insights main page is at http://www.idc-fi.com/
• The IDC 2012 Predictions portal is at http://www.idc.com/research/Predictions12/Main/index.jsp.  This page is being updated daily as new reports come out, webinars announced, etc.

Jack Uldrich: Predictions for 2012

Jack Uldrich is a well known author, blogger, columnist, keynote speaker, and global futurist.  Two books of his I recommend are 1) Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies and The Next Big Thing is Really Small: How Nanotechnology Will Change the Future of Your Business.

Uldrich has released his list of predictions for 2012.  I like reading his list every year because his predictions are integrated into stories and potential scenarios that could very well happen.  The stories and scenarios bring the predictions to life and helps you imagine other uses for the predicted technology trend.

Here’s a summary of his list

1. Blackout Friday. Retailers will admit to using advanced facial recognition software.
2. Collegiate Guarantees.   University helps unemployed alumni with special offer.
3. Augmented Political Reality.  A mobile app to help voters match candidates to special interest groups
4. Potty “Gaming”.  A new game to help parents potty-train their toddlers.
5. Urban Crops.  A city will initiate a major focus on urban farming to feed it’s citizens.
6. Paparazzi Drones.    Advanced miniature robotic drones to be applied to the celebrity industry.
7. Virtual Grocery Stores.  Subway walls to become a smartphone enabled virtual grocery store..
8. Nano-Drugs.   Trial program launched to apply groundbreaking nanoscience technology to cancer treatment
9. Networked Traffic.    Social networking apps to reduce traffic congestion.
10. Phone Food Sensors.  New device attached to smartphones chemically analyzes food while shopping at grocery stores.

You can read the detail behind Uldrich’s list at his blog  http://jumpthecurve.net/health-care/futurist-jack-uldrichs-predictions-for-2012/

IDC Health Insights: 2012 Health Industry Predictions

Earlier this week, I attended the annual IDC Health Insights Predictions 2012:  Health conference call.  

This was a global predictions call that covered the entire Health Industry, including health payer, provider and life science sectors.  The team identify major global trends that will impact the has scheduled other prediction calls going into more detail on topics specific to payer, provider and life sciences.  There are also other calls coming up that focus on health industry related predictions in both Europe and Asia.   

Leading this conference call was the IDC Health Insights Group Vice President, Scott Lundstrom.  Also on the call were 8 other members of the IDC Health Insights analyst team

Summary

IDC says significant changes are transforming components of the Health Industry value chain driven by a focus on patient safety, cost containment, quality improvement, and regulatory compliance.  Key topics of importance to business leaders will be EMR and EHR for providers, connected health, healthcare industry reform, and the life sciences value chain. 

Overall, IDC list 5 major technology themes

1. Reform
2. Analytics and Big Data
3. Cloud
4. Mobile
5. Social

IDC is hot on themes 2-5 throughout all of its predictions calls.  

The IDC Health Insights Ten Predictions for 2012

The 2012 predictions list below was sourced from the conference call slides.

1. EHR. “The Majority of U.S. Providers Will Use an EHR by the End of 2012”.
2. ACOs. “Successful Accountable Care Organizations Will Emerge from Private or Public-Private Initiatives” 
3. Re-Branding for Care. “Health Plans Rebrand: Care is the New Core”
4. Integrated Strategies. “Integration of Payment, Clinical Performance and Outcomes”
5. Analytics for Pharma. “Pharma adds "Actionable" to Analytics in 2012”
6. Analytics for ACOs. “The Next Mountain for ACOs to Climb Will be the Development of an Enterprise Analytic Framework Including Clinical Analytics”
7. Outsourcing.  “Outsourcing Best Practices Shift From Vendor to Partner”
8. Mobile. “Bring Your Own Mobile Device Gains Popularity, But Security Risks Abound”
9. Communication Strategy. “Second-Generation Communication Strategies Emerge”
10. Social. “The Next Generation of Consumer Engagement will Leverage Consumers’ Social Graphs”

For More Information

• The IDC Health Insights main page is http://www.idc-hi.com/
• Conference Call Replay (registration required): IDC Health Insights Predictions 2012:  Health.   See the IDC Insights Predictions 2012 page for other Health Insights prediction calls coming up.
• Reports: IDC Health Insights Top 10 Predictions for Health Industry (not published yet). Also Asia/Pacific Healthcare 2012 Top 10 Predictions
• Press Release:  IDC Health Insights press releases
• Community:  The IDC Insights Community has blogs, videos, forums, resource library, events etc.
• IDC Health Insights Newsletter: www.idc-hi.com/newsletter
• The IDC 2012 Predictions portal is at http://www.idc.com/research/Predictions12/Main/index.jsp.  This page is being updated daily as new reports come out, webinars announced, etc.

IDC Manufacturing Insights: 10 Predictions for Manufacturing in 2012

I attended the IDC Manufacturing Insights Predictions 2012:  Manufacturing conference call today.   I enjoyed this call as IDC highlighted the key 2012 trends within the Manufacturing Industry.

This was a global predictions call and was focused broadly on manufacturing industry wide predictions.  The IDC Manufacturing Insights team has scheduled other prediction calls going into more detail on topics like Supply Chain and Product Lifecycle Management.  There are also other calls coming up that focus on manufacturing related predictions in both Europe and Asia.   

Leading this conference call was the IDC Manufacturing Insights team of Joe Barkai (Vice President), Simon Ellis (Practice Director), Kimberly Knickle (Practice Director), Pierfrancesco Manenti (Head – EMEA), and Bob Parker (Group Vice President)

Summary

In 2012, the industry could be characterized as having cautious optimism.  Manufacturing is recovering but business will never be the same.  IDC showed spending forecasts for all major sub-industries with manufacturing and all industries show growth with the consumer oriented industries showing the most growth. 

The Ten Predictions

The 2012 predictions list below was sourced from the conference call slides.

1. ‘Engaged’ Organizations. “Success in the intelligent economy will be achieved through “engaged” organizations”.
2. ‘Four Forces’. “IT organizations will make foundational investments in the “four forces” that deliver both IT productivity and business value”  (note:  IDC says the four forces are Mobility, Big Data, Cloud, and Social Business)
3. Supply Chain Alignment. “Manufacturers Focus on Clock-Speed Alignment across the Supply and Demand Sides of their Supply Chains”
4. IT Support of Supply Chain. “The Requirement for Speed and the Ubiquity of Information Creates a New Landscape for IT Support of the Supply Chain”
5. Lean Innovation. “Manufacturers Adopt Lean Innovation Throughout the Product Lifecycle”
6. Product Lifecycle Visibility. “Greater Visibility and Deeper Understanding of All Aspects of Product Lifecycle Enable Context for Innovation”
7. Factory of the Future: Capabilities.  “The Factory of the Future will be Driven by Capabilities to Fulfill Customer Demand Rather than Pure Production Capacity”
8. Factory of the Future: Operations. “The Factory of the Future will Require a New Approach to Operations Applications”
9. Culture of Learning. “Engaged Manufacturers Look Ahead by Creating a Culture of Learning”
10. Sustainability. “Manufacturers Shine Environmental Sustainability Spotlight on the Factory as a Means of Getting to the Product”

For More Information

• The IDC Manufacturing Insights main page is http://www.idc-mi.com/
• Conference Call Replay (registration required): IDC Manufacturing Insights Predictions 2012: Manufacturing.  See press release for other Manufacturing Insights prediction calls coming up.
• Reports: IDC Energy Insights Top 10 Predictions for Utilities Industry (not published yet)
• Press Release:  IDC Manufacturing Insights To Present Top 10 Predictions for 2012
• Community:  The IDC Insights Community has blogs, videos, forums, resource library, events etc.
• IDC Manufacturing Insights Newsletter: www.idc-mi.com/newsletter
• The IDC 2012 Predictions portal is at http://www.idc.com/research/Predictions12/Main/index.jsp.  This page is being updated daily as new reports come out, webinars announced, etc.

JWT: 10 Consumer Trends For 2012

A recent JWT press release 10 Trends That Will Shape Our World in 2012 caught my eye.  The press release announced the publication of JWT’s seventh annual forecast of key trends that will impact consumer decision making and purchase behavior.

This is a good annual list to take a look at for those in the B2C world.  Consumer behavior is shifting constantly and it’s important to understand why, how, and where those shifts are happening.

To research and develop it’s top ten list, JWT uses data gathered via quantitative surveys of consumers in the U.S. and U.K. as well as input from JWT employees, clients, and other influencers across a number of industries.

JWT’s Top Ten Trends:  Themes uncovered in the survey data include uncertainty about the economic future, the ongoing drumbeat of new technology in our lives, and and a new theme of shared responsibility with a focus on making better food purchase decisions.

Here’s my summary of the ten trends on JWT’s list…

1. Navigating the New Normal:  Continued economic conditions force brands to develop new entry points for cost-sensitive consumers.
2. Live a Little:  Overstressed consumers look to splurge once in a while or at least escape from the many worries of the day.
3. Generation Go:  Enabled by technology, twentysomethings grow up and transform themselves, with many of them starting their own business
4. The Rise of Shared Value:  Increasingly, some corporations are deciding that making a profit and being socially responsible can be achieved at the same time.
5. Food as the New Eco-Issue:  The environmental impact of our food choices will become a more prominent concern.
6. Marriage Optional:  Increasingly, women are taking an alternate life route, one that doesn’t include marriage as an essential checkpoint.
7. Reengineering Randomness:  Greater emphasis will be placed on reintroducing randomness, discovery, inspiration and different points of view into our worlds.
8. Screened Interactions:  Consumers are increasingly expecting to interact (touch, gesture, speech) with flat screens and surfaces
9. Celebrating Aging:  Medical and cultural advances help seniors redefine what it means to grow old.
10. Objectifying Objects:  Technology increasingly gets 1) embedded in all sorts of objects and 2) enables the creation of totally new products and services

For More Information

• JWT press release 10 Trends That Will Shape Our World in 2012
• The full report “10 Trends for 2012” report is available at http://jwtintelligencecatalog.com/10trendsfor2012.aspx
• An executive summary slide deck has been posted on Slideshare at http://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2012-executive-summary

IDC Energy Insights Predictions for 2012 Utilities Industry

I recently attended IDC Energy Insights Predictions 2012:  Utilities conference call today.  I look forward to the IDC Insights series of conference calls every year as it helps me understand the critical issues and trends that impact Information Technology decisions within a particular industry. 

In this case, the predictions were focused on the Utilities industry with an emphasis on North American issues.  There are other calls coming up that focus on Europe and Asia.   

Leading the conference call was the IDC Energy Insights team of Jill Feblowitz, Jay Holman, Sam Jaffe, Usman Sindhu, Casey Talon and Marcus Torchia

Summary and Key Themes

IDC Energy Insights says in 2012, the industry is entering a ‘post stimulus’ period.  While funding has dried up, there are areas where investment spending is growing, such as Solar PV installations.   Other investment areas include Smart Grid, Smart Buildings, Electric Vehicles, and Energy Storage.

The 2012 predictions list below was sourced from the conference call slides.

1. Smart Meters. “Smart meters will peak in 2012, propelling demand response, but spending tempered for now”.
2. Smart Grids. “Distribution automation will lead smart grid control investments with 13% CAGR”
3. Smart Buildings. “Smart building technology investments will gain more traction with utilities”
4. Electric Vehicles. “120,000 plug-in electric vehicles will be sold in North America in 2012”
5. Lithium Batteries. “Lithium-Ion large format batteries will reach $600 per kWh by the end of the year”
6. Solar PV Installations. “Despite the 1603 Treasury Grant expiring in 2011, PV installations will grow by >25% in 2012”
7. Commercial PV. “>60 MW of commercial PV installations will incorporate micro-inverters or DC optimizers in 2012”
8. Security & Risk. “Security and risk will continue to grab decision maker’s attention, leading to increased budgets”
9. Big Data Analytics. “Utilities will invest in analytics in anticipation of big data”
10. IT Spending. “IT spending by North American utilities will increase by 4.5% % over the next four years”

For More Information

• The IDC 2012 Predictions portal is at http://www.idc.com/research/Predictions12/Main/index.jsp.  This page is being updated daily as new reports come out, webinars announced, etc.
• Conference Call Replay (registration required): IDC Energy Insights Predictions 2012: Utilities and IDC Energy Insights Predictions 2012: EMEA Utilities
• Reports:    IDC Energy Insights Top 10 Predictions for Utilities Industry
• Press Release:  IDC Energy Insights Top 10 Predictions for Utilities Industry
• Community:  The IDC Energy Insights Community has blogs, videos, forums, resource library, events etc. all designed for those interested in the Energy IT industry

IBM: 2011 Technology Trends Survey Results and Report

Last month, IBM released it’s 2011 IBM Tech Trends Report, which is one of the top reports I suggest you read about tech trends going into 2012.  It’s a great report because it’s developed from a survey of more than 4000 IT professionals from 93 countries and 25 different industries. 

Summary: 

The IT professionals surveyed identify adoption drivers and inhibitors around important emerging trends such as Analytics, Cloud Computing, Mobile, and Social Business. 

Key findings in the 2011 IBM Tech Trends Report include:

• Analytics:  Analytics was named as the most in demand area for software development in the future.
• Open Source:  87% of respondents believe open source and open standard technologies will play a key role in the future of application development.
• Cloud Computing:  During the next 2 years more than 75%  of organizations will engage in cloud computing.
• Mobile and Cloud.  Fifty-one percent of respondents cited the adoption of cloud technologies as part of their mobile strategy.
• Social Business.  Regional cultural differences impact social business adoption. India is highest with a 57% adoption rate, while US is at 45% and China’s at 44%. Russia shows the strongest resistance with a 19% adoption rate.

Top 8 Programming Skill Areas Identified

1. Application Development
2. Mobile
3. Cloud Computing
4. Database Management
5. Business Analytics
6. Security
7. Software/systems engineering
8. Business Process Management

For More Information: 

Report:  Get the report and share your thoughts at: http://www.ibm.com/developerworks/techtrendsreport

Twitter:  Join the Twitter conversation: #TechTrends

Videos:

• Overview of IBMBM 2011 Tech Trends Report
• Mobile Computing insights from IBM 2011 Tech Trends Report
• Cloud Computing insights from IBM 2011 Tech Trends Report
• Social Business insights from IBM 2011 Tech Trends Report
• Business Analytic insights from IBM 2011 Tech Trends Report

Press Release:  IT Professionals Predict Watson Technology To Transform Education Industry

Culture Plays A Big Part In Social Business Adoption

A couple colleagues recently reached out to me on the topic of how best to implement social business within a mature company.  Some employees seem to flock to the latest collaboration and social technologies on their own.  Most employees seem unsure why they should be using these technologies and how to go about getting started.   Finally, some employees want to avoid social and collaboration technologies at all costs.

The fact is that emerging technologies do get a lot of hype and sometimes leaders decide to implement these new hyped technologies without the proper understanding of the change that will be required in business processes and what the impact that will have on employees.

The bottom line for me with any new emerging technology...whether it is is analytics, cloud computing, or social business is that successful implementations of new technologies must have three strategy elements integrated and in place 1) Technology Strategy (the new emerging applications and tools)  2) People Strategy (changes to skills, organization, and culture) 3)  Business Process Strategy (changes to tasks, activities, etc.). 

Too often I see a focus on the technology strategy too much without a focus on the other two.  It's like a three legged stool....if one or two legs are bad the stool falls down.   The business leader must focus on having the proper people and processes in place and that often depends on the culture that business leader develops and promotes within the organization.  Leaders who give the green light to implementing new technologies without understanding the impact on people and processes, will only see those technology initiatives fail.

So my message and advice is that culture does play a big part in implementing change within a mature corporation.  In my mind, culture change is the responsibility of our business leaders and therefore leaders should not implement new emerging technologies unless they understand the impact on people and processes.

Regarding the topic of implementing social business and the cultural implications of doing so, I’ve developed a list of links for those of you who would like to read up more on this topic.  Enjoy.

• IBM:  The New Collaboration:  Enabling innovation, changing the workplace
• IBM:  The Social Business:  Advent of a new age
• Book:  IBM Press Planning and Implementing Social Software for your Enterprise
• IDC:  Social Business Framework:  Using People as a Platform to Enable Transformation
• IDC:  Becoming a Social Business:  The IBM Story
• Dachis Group:  Social Business Design
• Case Study:   Alstom - People and Process First.  Technology Second
• Linkage White Paper:  Social Media:  Finding Its Way into Your Business Strategy and Culture
• Tieto White Paper:  Transforming in a social business
• Book Chapter:   Leader Does as Culture Is
• Book:  http://www.thecultureofcollaboration.com/ a book by Evan Rosen.  Evan blogs also at http://collaborationblog.typepad.com/
• Blog Post:  Social Business Impacts People, Process, & Technology

For more information on the Social Business trend itself, check out my other Social Business related blog posts

IDC: 2012 Predictions for Information Technology Industry

“IDC predicts that worldwide IT spending will grow 6.9% year over year to $1.8 trillion in 2012. As much as 20% of this total spending will be driven by the technologies that are reshaping the IT industry – smartphones, media tablets, mobile networks, social networking, and big data analytics.”  - IDC Press Release

IDC released it’s high level list of predictions for 2012 yesterday.  I attended the annual international conference call which kicks off a series of IDC predictions and trends calls over the next few months. 

The 10 high level prediction areas from IDC for 2012 are:

1. Worldwide IT Spending Growth – Spending growth returns to the industry, fueled by the emerging markets and mobile computing.  European debt crisis could spoil the party.
2. Emerging Markets Growth – China to pass Japan in IT spending as emerging markets grows to 28% share of total global spending.
3. Mobility Devices & Apps – Smartphone/Tablet usage grows and users want these devices to do everything.  Mobile apps explosion continues and the O/S battle rages.
4. Cloud Services Adoption – Spending on cloud services growing 4 times the industry rate.  Apps moving increasingly to the cloud.  PaaS and SaaS wars/acquisitions accelerate.
5. Cloud Services Enablement – Increased cloud services growth will drive huge demand for IT hardware and software offerings that enable those cloud services as well as for technologies that can optimize the cloud data center infrastructure
6. Mobile Networks – IDC says that in 2012 spending on mobile data services will surpass fixed data spending, that growth of video traffic will be an issue, and that telcos are expected to focus on mobile cloud strategies.
7. Big Data Analytics – Digital data continues to grow at an alarming rate (48% in 2012) resulting in focus on Big Data and analytic ‘mashups’ and related M&A activity.
8. Social Business – IDC expects battles to continue between between Microsoft, SAP, Oracle, and IBM while Facebook aims to become the B2C platform of choice.
9. Interactive Network of Things – The number of embedded systems, entertainment devices, appliances, and industrial automotive computing devices will outnumber traditional IT input devices by 2014.
10. Intelligent Industry Solutions - Smart Cities related efforts will drive over $40 billion in technology investments in 2012, mainly in Energy, Government, and Healthcare.

The IDC predictions list aligns well with the research I have been doing the last few months.  I will be issuing my own annual trends report in early January. 

The 10 IDC predictions are detailed in the full report IDC Predictions 2012: Competing for 2020 which was authored by Frank Gens, IDC’s Senior VP & Chief Analyst with help from a vast army of IDC analyst teams. 

IDC’s prediction portal for 2012 is at www.idc.com/Predictions12 and it is there you can link to all sorts of content, events, press releases, and complementary research.  I recommend you check out the “Video Commentary” Frank Gens, IDC’s Senior VP & Chief Analyst .  You can also follow IDC on Twitter http://twitter.com/#!/idc  for real-time news and updates.