Top 25 Most Popular Consumer (B2C) Branded Facebook Pages

I’ve been busy doing lots of research into how social media is being used by corporations.  I thought I’d share with you one piece of analysis I’ve done on B2C Branded Facebook pages.

As I’ve discussed here before, social business is an important emerging trend for corporations.   Many companies are past the experimentation stage on Facebook and are utilizing that platform as a way to build communities of customers into fans and advocates.

This table below documents the most popular B2C Branded fan pages on Facebook.  The table provides the number of fans and the URL for the top 25 pages.   The information was collected in mid October 2011.

Top 25 Most Popular Consumer (B2C) Branded Facebook Pages

#.	Product/Brand	Fans	URL
1	Cocacola	34,643,972	https://www.facebook.com/cocacola
2	Oreo	23,142,657	https://www.facebook.com/oreo
3	Redbull	22,472,071	https://www.facebook.com/redbull
4	Skittles	19,382,918	https://www.facebook.com/skittles
5	Pringles	15,720,653	https://www.facebook.com/Pringles
6	Monster Energy	12,429,566	https://www.facebook.com/MonsterEnergy
7	Ferrero Rocher	12,252,965	https://www.facebook.com/FerreroRocher
8	Nutella	11,397,566	https://www.facebook.com/Nutella
9	Dr Pepper	10,631,556	https://www.facebook.com/DrPepper
10	Starburst	10,020,345	https://www.facebook.com/Starburst
11	Nike Football	8,969,053	http://www.facebook.com/nikefootball
12	Starbucks Frappuccino	7,744,417	https://www.facebook.com/Starburst
13	Mountain Dew	6,116,553	https://www.facebook.com/mountaindew
14	Pepsi	5,966,034	https://www.facebook.com/pepsi
15	5 Gum	5,412,955	https://www.facebook.com/5Gum
16	Sprite	4,584,408	https://www.facebook.com/Sprite
17	Kit Kat	4,508,596	https://www.facebook.com/kitkat
18	Gatorade	4,218,322	https://www.facebook.com/Gatorade
19	Slurpee	4,175,892	https://www.facebook.com/Slurpee
20	Kellogg’s Pop-Tarts	3,432,172	https://www.facebook.com/kelloggspoptarts
21	Kinder Surprise	3,299,680	https://www.facebook.com/kindersurprise
22	Nike Basketball	3,180,994	https://www.facebook.com/nikebasketball
23	Lay's	3,072,879	https://www.facebook.com/lays
24	Vitaminwater	2,913,825	https://www.facebook.com/vitaminwater
25	Wonka	2,870,596	https://www.facebook.com/wonka

 

Observations

• These brands invest time in developing an inviting Facebook experience.
• Many of them have built extra features into their Facebook pages, including contests, games, recipes, discussion forums, videos, pictures, etc.
• Most of these companies interact well with the fans, asking questions of them or providing posts that encourage the conversation.   This interaction keeps the fans coming back to the site and participating.

Comments

[IQ Test]

Interacting with potential customers this way is great for the business, as long as you don't sell directly on facebook.
Nice list ;)

[order fulfillment]

I’ve been busy doing lots of research into how social media is being used by corporations. I thought I’d share with you one piece of analysis I’ve done on B2C Branded Facebook pages.

[email marketing lists]

Word on the street is that changes to the bill are forthcoming, but it may take some time for it to happen.

[Bookkeepers Caloundra]

Where else can large corporations find potential customers but on the social media! It is great on what they do through the web, they talk to customers and organize gimmicks in their pages to attract even more customers. This sounds fun and I’m gonna give this a try. Thanks for sharing!

[Darryl Tay]

These companies are certainly doing something right in terms of their social engagement to their target audience. Banking on the advantages of social media to promote your company is a good thing. Since majority of the target audience are involved in social media, it is wise for companies to reach out to them using the social platform that the target audience uses. In addition, using the same social platform as the audience would make them feel that you are communicating with them on a personal level.