Social Media Case Studies and Lessons Learned

Want to learn more about how other companies have leveraged social media to help them achieve their business objectives and goals? 

This post provides links to resources, blog posts, and articles that can help you understand just how transformational social media can be to helping businesses increase growth and/or drive productivity to improve the bottom line.  I’ve included links to lots of case studies and examples that can help you find ways to embed social computing into the framework of every enterprise business process.  Learn from case studies and lessons of others that have already experimented with social media.

I’ve categorized the resources found below into four sections:

1. Marketing Case Studies and Lessons
2. Customer Service Case Studies and Lessons
3. Product Development Case Studies and Lessons
4. General Case Studies and Lessons 

I hope you explore the links, learn from them, and then develop your own social computing strategies.  Enjoy!

Marketing Case Studies and Lessons

• BusinessWeek:  Why Social Media Is Worth Small Business Owners' Time
• ClickZ:  A Social Media Strategy Checklist
• Forrester:  Defining Your B2B Social Media Strategy
• Hub Spot:  6 Social Media Marketing Case Study Lessons
• Ignite Social Media: 26 Social Media Marketing Examples in Detail
• Influential Marketing Blog:  9 marketing lessons of the pink ribbon Cancer campaign
• Jeremiah Owyang:  50 Ways to use Social Media, listed by Objective
• Online Marketing Blog:  25 Must Read Social Marketing Tips 
• Mashable:  The 10 Stages of Social Media Business Integration
• Mashable:  5 Advanced Social Media Marketing Strategies for Small Business
• Mashable:  3 Things You Need to Know About Social Media Strategy
• Mashable:  7 Things to Consider for Social Media in the Enterprise
• Mashable:  4 Ways Social Media is Changing Business
• Peter Kim: A List of Social Media Marketing Examples
• Peter Kim:  Analysis of a wiki of social media marketing examples
• Search Engine Watch:  Developing a Social Media Strategy 101, Part 1 -
• Search Engine Watch:  Developing a Social Media Strategy 101, Part 2
• Small Company, Big Image:  8 Reasons to Build a Community For Your Products & Services

Customer Service Case Studies and Lessons

• CRM Magazine:  The 7 Benefits of Online Customer Service Communities
• CRM Daily:  Twitter Can Help With Customer Service
• EBayInk:  EBay Motors Launches Customer Service Twitter Account
• Forrester:  Five Strategies for Customer Service Social Media Excellence 
• FreshNetworks:  Social media and customer service – some examples
• Mashable:  How to use Twitter for Customer Service
• Social Media Explorer:  Exploring Customer Service Efforts Using Twitter
• Techcrunch:  Best Buy Goes All Twitter Crazy With @Twelpforce 
• USA Today:  Social Media like Twitter change customer service
• And… a few example Customer Service Twitter IDs
• Ford: http://twitter.com/FordCustService
• Comcast http://twitter.com/comcastcares
• UPS: http://twitter.com/ThomasAtUPS
• Best Buy: http://twitter.com/twelpforce
• Starbucks: http://twitter.com/starbucks
• Southwest Air:  http://twitter.com/southwestair

Product Development Case Studies and Lessons

• Blog:  Social Product Development
• Clarity on PLM:  Going Social with Product Development
• Clarity on PLM:  Social Computing and Product Collaboration “2.0″
• Sandy Carter’s Blog:  Coach Crowd-Sourced Product Development
• Talkibie:  Starbucks leads the social product development trend Talkibie
• Wikinomics:   CL!CK – LEGO's Fun Social Product Development Platform

General Case Studies and Lessons

• AriWriter:  Case studies of four brands using social media
• Business Week:  Brands that Tweet
• Blonde 2.0:  Starbucks' Formula to Social Media Success
• Forrester:  Winners of the 2009 Forrester Groundswell Awards and 2008 Winners and 2007 Winners
• Ignite Social Media: Top 50 Branded Facebook Fan Pages of 2009
• Mashable:  5 Small Businesses Successfully Using Social Media
• Mashable: 40 of the Best Twitter Brands and the People Behind Them
• Mashable:  5 Ways Banks Are Using Social Media
• Search Engine Journal: 16 Examples of Huge Brands Using Twitter for Business
• Social Media B2B: 10 Examples of B2B Facebook Fan Pages
• Social Media Governance:  117 Social Media Policies
• Social Media Marketing:  Dairy queen: how it uses social media
• Social Media Today: Five examples of innovation with Twitter
• WOMMA:  Case Study Library

Comments

[Business Answering Service]

Customer service is one of the best uses of social media and can have a major impact on corporate brand and reputation. Many companies are now turning to social media to improve relationships with customers by providing a better customer experience.

[larryhanson28]

A wealth of information in this compilation. A good source for someone trying to understand what social media is all about.

[freelance web design jobs]

For sure many people and entrepreneurs want to join this lesson about social media marketing. For sure they can get several ideas and information from this lesson. So don't missed this opportunity to help you develop your business.

[Franchise]

Because this is a really powerful source now a days of marketing which really works too.