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February 16, 2010


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Social media has indeed a lot of uses and functions – it’s more than connecting people. One of them is online branding where someone handles a person’s good reputation on the web. Although online branding applies to public figures like celebrities and politicians, even professionals are capitalizing on the power of social media as their reputation-building tool. I look at it as an advantage for them because of the wide and quick reach social media has.

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