My Photo


Bill Chamberlin is a Principal Client Analyst reporting into IBM’s Corporate Marketing & Communications team. Please not that Bill's comments and opinions are his own....and does not represent the position of his employer.

Since 2001, Bill has led strategic research projects for IBM on emerging technologies and business opportunities like Smarter Transportation and Cloud Computing. The last last few years he's been focusing on the topic of social media marketing.

Bill joined IBM in 1981 as a Systems Engineer and worked in Customer Sales and Sales Management positions until the early 1990’s. Since then, he has led primary and secondary research projects, facilitated marketing strategy planning workshops and taught Marketing classes to IBMers worldwide.

In the mid 1990’s he led a global business process team tasked with reengineering IBM’s marketing processes, professional disciplines and market planning documents. An output of that work was the recommendation to strengthen IBM capabilities in marketing and strategy professional disciplines, which IBM has since fully implemented.

The last eleven years, Bill has devoted much of his time to helping IBM develop a view into the future, by creating and leading an internal IBM community called HorizonWatch. The 1900 member community is interested in understanding future customer business issues/trends and how that might translate into growth opportunities for IBM. Bill supports the community with a daily blog, conference calls, and community jam sessions.

Away from his day job, Bill has been creating a community on the public Internet called HorizonWatching. You can find HorizonWatching on Typepad, Tumblr, Twitter, LinkedIn, Facebook, and Slideshare. You can find those sites by searching in Google for "HorizonWatching". His comments on these community and social networks are his own comments and opinions and do not represent the views of his employer.

Bill has a Masters of Management (1995) with a concentration in marketing and management strategy from Kellogg Graduate School of Management (Evanston, Illinois. Bill is an avid golfer, enjoys fitness activities, and reading. He lives with his wife and his two daughters in Palatine, Illinois.


BUSINESS: Market Analyst at IBM, Emerging Trends, Technologies, and Business Issues, Social Marketing Research Topics PERSONAL: family, golf, reading, fitness, running, biking, music