I’ve been busy doing lots of research into how social media is being used by corporations. I thought I’d share with you one piece of analysis I’ve done on B2C Branded Facebook pages.
As I’ve discussed here before, social business is an important emerging trend for corporations. Many companies are past the experimentation stage on Facebook and are utilizing that platform as a way to build communities of customers into fans and advocates.
This table below documents the most popular B2C Branded fan pages on Facebook. The table provides the number of fans and the URL for the top 25 pages. The information was collected in mid October 2011.
Top 25 Most Popular Consumer (B2C) Branded Facebook Pages
| #. |
Product/Brand |
Fans |
URL |
| 1 |
Cocacola |
34,643,972 |
https://www.facebook.com/cocacola |
| 2 |
Oreo |
23,142,657 |
https://www.facebook.com/oreo |
| 3 |
Redbull |
22,472,071 |
https://www.facebook.com/redbull |
| 4 |
Skittles |
19,382,918 |
https://www.facebook.com/skittles |
| 5 |
Pringles |
15,720,653 |
https://www.facebook.com/Pringles |
| 6 |
Monster Energy |
12,429,566 |
https://www.facebook.com/MonsterEnergy |
| 7 |
Ferrero Rocher |
12,252,965 |
https://www.facebook.com/FerreroRocher |
| 8 |
Nutella |
11,397,566 |
https://www.facebook.com/Nutella |
| 9 |
Dr Pepper |
10,631,556 |
https://www.facebook.com/DrPepper |
| 10 |
Starburst |
10,020,345 |
https://www.facebook.com/Starburst |
| 11 |
Nike Football |
8,969,053 |
http://www.facebook.com/nikefootball |
| 12 |
Starbucks Frappuccino |
7,744,417 |
https://www.facebook.com/Starburst |
| 13 |
Mountain Dew |
6,116,553 |
https://www.facebook.com/mountaindew |
| 14 |
Pepsi |
5,966,034 |
https://www.facebook.com/pepsi |
| 15 |
5 Gum |
5,412,955 |
https://www.facebook.com/5Gum |
| 16 |
Sprite |
4,584,408 |
https://www.facebook.com/Sprite |
| 17 |
Kit Kat |
4,508,596 |
https://www.facebook.com/kitkat |
| 18 |
Gatorade |
4,218,322 |
https://www.facebook.com/Gatorade |
| 19 |
Slurpee |
4,175,892 |
https://www.facebook.com/Slurpee |
| 20 |
Kellogg’s Pop-Tarts |
3,432,172 |
https://www.facebook.com/kelloggspoptarts |
| 21 |
Kinder Surprise |
3,299,680 |
https://www.facebook.com/kindersurprise |
| 22 |
Nike Basketball |
3,180,994 |
https://www.facebook.com/nikebasketball |
| 23 |
Lay's |
3,072,879 |
https://www.facebook.com/lays |
| 24 |
Vitaminwater |
2,913,825 |
https://www.facebook.com/vitaminwater |
| 25 |
Wonka |
2,870,596 |
https://www.facebook.com/wonka |
Observations
- These brands invest time in developing an inviting Facebook experience.
- Many of them have built extra features into their Facebook pages, including contests, games, recipes, discussion forums, videos, pictures, etc.
- Most of these companies interact well with the fans, asking questions of them or providing posts that encourage the conversation. This interaction keeps the fans coming back to the site and participating.
