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January 18, 2010


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Point-of-sale business initiatives are highly underestimated and highly effective in 95% of the successful business ventures.

In last year's predictions, we discussed an industry that was bracing for a difficult year. We also posited that the economic difficulties would create an environment for fundamental change in the industry, forever changing how the industry approached their business, with a particular emphasis on winning the new retail reality through an improved, technology-enabled approach to customer experience. This is exactly what happened. Information technology really proved its value in the crisis, enabling informed responses to industry conditions, ushering in an industry reset for a new economic reality.

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