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October 21, 2009

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the CP industry grew largely by improving its ability to develop and sell products to a relatively affluent, homogenous market of shoppers, who responded in familiar and predictable ways to the traditional 4 Ps of price, product, place(ment) and promotion.

The suit alleges that Perdue is illegally marketing its “Harvestland” and “Perdue” chicken products with “Humanely Raised” labels in violation of the New Jersey Consumer Fraud Act.

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